OOB

OOTB or Out-Of-The-Box is the common name for end user functionality provided by Pivotal. The official name is CMS or Customer Management System.

The OOTB functionality differs between versions of Pivotal, but has most of the same functionality since the early versions.

The OOTB provides functionality in 4 areas:
 * 1) Core
 * 2) Sales
 * 3) Marketing
 * 4) Service

Additionality, there are subsets of the functionality above for eService, ePartner, Wireless and Handheld.

Also, the different verticals that Pivotal provides have enhanced functionality specific to the verticals.